
Businesses Are Investing in AI but Struggling to Measure Its Returns
Turning AI pilots into measurable business value requires clear objectives, reliable baselines and disciplined oversight.
Companies, deals, startups and the corporate forces reshaping Nigeria and Africa.

Turning AI pilots into measurable business value requires clear objectives, reliable baselines and disciplined oversight.

Technology alone does not guarantee business results; strategy, staff capability, trustworthy data and measurable goals shape the value of AI.

Automated tools may streamline payment journeys, but security, consumer consent and clear accountability will shape adoption.

Finance teams are testing AI for routine analysis and reporting, while governance and human review remain essential for consequential decisions.

The 43North initiative illustrates how regional investment programmes seek to attract startups, talent and business activity.
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Women-led businesses continue to navigate barriers to capital, networks and scaling; reliable local data is essential to measure the gap.

AI-assisted credit assessment could widen access to finance, but transparency and reliable data remain essential.

Bluetickgeng Development continues to strengthen its position in the global tech ecosystem through innovation, strategic expansion, and a growing portfolio of high-profile clients.

The drought over two years ago had catastrophic consequences for Zambia’s energy security–a nation largely dependent on hydropower, generating over 80% of its electricity, according to government figures. As rivers dried up, the number of blackouts rose. The arriving El Niño—widely expected to become one of the strongest on record and anticipated to grapple the …

South African rapper and songwriter Maglera Doe Boy (born Tokelo Moyakhe) is expanding beyond music with Mzansi, a two-part short film celebrating southern African street culture, hip-hop, fashion, interwoven with a story of forbidden love. Speaking to FORBES AFRICA in New York, the Klerksdorp-born artist reveals that the film, shot in Johannesburg and Mozambique, …

Inaugurated on October 10, Ethiopia’s National Precious Metals Refinery coincides with gold’s rising importance for the nation of nearly 140 million people. According to the National Bank of Ethiopia, gold exports rose from $133.6 million in the fourth quarter (Q4) of 2023/24 to $1.29 billion in Q4 2024/25. Welcomed as Ethiopia’s first gold refinery, and …

With a renewed focus on diversification and digitalization, Equatorial Guinea is leveraging its resources to create inclusive, long-term growth. “Agro-processing is a key priority, as our goal is to ultimately achieve national self-sufficiency and independence.” President Teodoro Obiang Nguema Mbasogo Equatorial Guinea is entering a new phase in its economic story–one defined by diversification, competitiveness, and connection. …